Market Insights
Paint consumption by brand & region, trending products, competitive intelligence, and live price comparison across India's top 6 paint brands.
Brand Market Share
Volume share (%) — India Decorative Paints 2024
Monthly Sales Trend
Indexed sales volume (Jan–Dec 2024)
Paint Consumption by Region
Estimated consumption in million litres — Residential / Commercial / Industrial
South India
Highest residential consumption driven by Bengaluru & Hyderabad real estate boom
West India
Mumbai & Pune lead commercial repaint cycles; luxury segment growing 18% YoY
North India
Delhi NCR drives premium interior demand; festive season spikes 40% in Oct–Nov
East India
Monsoon-proof exterior paints dominate; Berger Paints holds 28% regional share
Central India
Tier-2 cities (Indore, Bhopal, Nagpur) emerging as high-growth markets
Northeast
Smallest market but fastest growing at 22% CAGR; infrastructure push driving demand